This group includes structural engineers, architects, quantity surveyors, and similar consultants.
They are usually not the final decision-maker. They cannot always directly specify a contractor due to tender rules. But they can recommend, influence, and help position a business with the client.
Why they matter
They can open doors and create referral opportunities.
Challenge
They are weaker prospects from a direct sales point of view because they often do not control the final buying decision.
How to think about them
They are best treated as referrers and relationship-builders, not as the main short-term target audience.